Every brand scored so far

7 August 2026

Fourteen brands added, all observed inside one window. Eleven Canadian financial brands, so the Big Five, the cooperatives, the challengers and the subsidiaries can be compared on equal terms, and the three national carriers. Meta returns to the index, scored on meta.com, which in Canada is the store selling headsets and glasses. It is filed under Technology and Facebook stays under Social Media, because they are different products with different front doors.

Four scores moved. RBC and TD from 13 to 14, because the Control scale awards a 2 for a dedicated, clearly labelled privacy contact and both banks have one. TikTok from 11 to 9, because its deletion clicks had been counted from the settings screen rather than the home screen, the way every other brand is counted. H&M from 12 to 11, because three clicks to a policy is a 2 and the scale caps a PDF at 3 rather than lifting it there. Clarity was re-measured in each case and did not move.

The TikTok change reaches beyond the table. The Facebook and TikTok essay and Behind the Scores both rested on that Control score, and both keep their argument with a dated correction beside it.

6 August 2026

Clarity was remeasured for every brand with the published tool rather than a web editor, and its thresholds were recalibrated because the first set put every real privacy policy in the same box, which measured nothing. Six totals moved. What changed for any single brand is on that brand’s own page.