Mastermind Toys

How many clicks to find the privacy policy from the homepage?

One click, from the footer. Opens as a web page. No last-updated date appears on it.

Is there a meaningful choice about cookies and tracking before data is collected?

No banner, and no opt-out described. Nothing appears on a first load. Twenty-seven cookies are set, among them Google Analytics, Google Ads, Meta, Pinterest, TikTok and Hotjar session recording. The policy sets out no cookie opt-out, so the only route is writing to the privacy officer.

How hard is the policy to read, how much of it is there, and can you get it in one piece?

Grade 12.8 across 1,383 words, in one place. Difficulty 1, length 4, access 4. The shortest policy measured anywhere in the index, and it reads at the same difficulty as documents three times its length. Measure it yourself.

How many clicks to reach data settings, and can you delete your account yourself?

A named privacy officer. privacyofficer@mastermindtoys.com is published in the policy, alongside separate addresses for feedback and for the loyalty programme. Nothing self-serve exists.

Find the support page. How many clicks, and is there a way to speak to a human?

A phone number in the footer. 1-888-512-5420 sits on the homepage itself, with a Customer Care page one click away.