Briogeo

15 out of 20 Trust-aware

A proper consent banner in front of 8,261 words, and a footer link labelled Return Policy that opens the privacy policy.

Transparency, Consent, Clarity, Control, Empathy · clockwise from the top

Transparency 4 / 4

How many clicks to find the privacy policy from the homepage?

One click, from the footer. “Privacy Policy” opens as a web page. A second footer link labelled “Return Policy” points at the same privacy page, which is a mislabelling rather than a barrier.

Consent 4 / 4

Is there a meaningful choice about cookies and tracking before data is collected?

Reject All beside Accept All Cookies, at 470 by 42 each. The OneTrust banner runs the full set, with Cookies Settings opening four categories. Refusing takes one click and looks exactly like agreeing.

Clarity 2 / 4

How hard is the policy to read, how much of it is there, and can you get it in one piece?

Grade 13.5 across 8,261 words, in one place. Difficulty 1, length 1, access 4. Among the longer documents here, and it stacks several state notices one after another inside a single page. A separate consumer health data policy sits beside it in the footer. Measure it yourself.

Control 1 / 4

How many clicks to reach data settings, and can you delete your account yourself?

Rights by email, to the support inbox. The policy directs rights requests to support@briogeohair.com, or to a postal address on Madison Avenue. That is the general support inbox, there is no request form, and the CPRA notice it sits under was last updated in December 2023.

Empathy 4 / 4

Find the support page. How many clicks, and is there a way to speak to a human?

A help centre from the footer, with chat. One click to a help centre carrying Contact us and Chat with us routes.

Overall finding

15 out of 20 Trust-aware

Briogeo puts a genuinely equal consent gate in front of one of the longer policies in this batch, then offers nothing self-serve behind it and no address that exists only for privacy. The detail that says most about how closely this is watched is in the footer, where a link labelled Return Policy opens the privacy policy, and in the notice itself, which was last revised in December 2023.

Scored: 17 August 2026
Region: Canadian site, Ontario IP, private window
Session: Logged out throughout

Scored from public evidence only. No company can pay to change a score, and paid relationships are disclosed here. Read the independence statement.

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