Apple

How many clicks to find the privacy policy from the homepage?

Three clicks from the homepage. Not buried, not immediate. A mid-range result for a company that leads with privacy at almost every product launch.

Is there a meaningful choice about cookies and tracking before data is collected?

No banner, and no explanation for its absence. None appears in Canada, and none in Germany either, one of the strictest jurisdictions in the EU. At first glance that reads as a 4: a company so committed to privacy it has engineered away the need to ask. But Apple’s own cookie policy says the site uses cookies to understand how visitors interact with it and to assess the effectiveness of advertisements. That is non-essential tracking, the kind that usually requires consent, and to find out you would have to read a buried policy and draw your own conclusion.

How hard is the policy to read, how much of it is there, and can you get it in one piece?

Grade 13.2 across 4,493 words, in one place. Difficulty 1, length 3, access 4. Demanding prose in a comparatively short document, well organized with section headers and summaries. Organization is not comprehension, but it helps. Measure it yourself.

How many clicks to reach data settings, and can you delete your account yourself?

Excellent tools, all of them login-gated. Data and Privacy lets you download your data, delete your account, request corrections and transfer your data, in over 240 countries. Every one of those requires signing in to an Apple Account, and no guest alternative exists, which caps the score at 3 regardless of how good the tools are behind the login.

Find the support page. How many clicks, and is there a way to speak to a human?

A human in three clicks. Apple Support reaches a person, and the tone reads like someone thought about who would be receiving it.