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The Beer Store

Retail · thebeerstore.ca

14 out of 20 Trust-aware

A banner with an accept button, no decline button, and a suggestion that you change your browser settings.

Transparency, Consent, Clarity, Control, Empathy · clockwise from the top
01
Transparency 4 / 4

How many clicks to find the privacy policy from the homepage?

One click, from the footer. The privacy policy opens as a web page. No last-updated date appears anywhere on it, which is the one thing the document is missing.

02
Consent 1 / 4

Is there a meaningful choice about cookies and tracking before data is collected?

Accept, or go and change your browser settings. The banner is headed “Cookies on The Beer Store” and offers a solid “ACCEPT ALL COOKIES” button beside a “MORE INFORMATION” text link. There is no decline of any kind; the opt-out is pushed to the browser. Google Analytics, Google Ads and Meta identifiers are all set before the banner is answered.

03
Clarity 3 / 4

How hard is the policy to read, how much of it is there, and can you get it in one piece?

Grade 12.8 across 2,095 words, in one place. Difficulty 1, length 4, access 4. A short policy, and short enough that a determined person would finish it. Measure it yourself.

04
Control 2 / 4

How many clicks to reach data settings, and can you delete your account yourself?

A chief privacy officer with a published address. chiefprivacyofficer@thebeerstore.ca is named in the policy. Nothing self-serve exists beside it.

05
Empathy 4 / 4

Find the support page. How many clicks, and is there a way to speak to a human?

A phone number and an address, one click away. “Contact Us” in the footer carries 1-888-948-2337 and customerservice@thebeerstore.ca.

Overall finding

14 out of 20 Trust-aware

The Beer Store shows what a banner looks like when it is built to be dismissed rather than answered. A person who wants to refuse is told to go and reconfigure their browser, which is not a choice about The Beer Store, it is a choice about the entire web. The rest of the record is decent, and an undated policy on a site this size is a small fix worth making.

Scored
8 August 2026
Region
Canadian site, private window
Session
Logged out throughout

Scored from public evidence only. No company can pay to change a score, and paid relationships are disclosed here. Read the independence statement.