Couche-Tard
Retail · couche-tard.com
18 out of 20 Trust-aware
The best consent banner in the index, in front of the longest privacy policy any Canadian brand here publishes.
How many clicks to find the privacy policy from the homepage?
One click, from the footer. “Politique de confidentialité” opens as a web page with an effective date of 22 July 2026, the most recently revised document in the retail set.
Is there a meaningful choice about cookies and tracking before data is collected?
The categories are on the banner, and they arrive switched off. Four toggles sit on the banner itself rather than behind a settings step: Necessary, Preferences, Statistics and Marketing, with the three optional ones off by default. Below them are three buttons of equal weight: “Use necessary cookies only”, “Allow selection” and “Allow all cookies”. Refusing everything is one click, choosing precisely is one click, and doing nothing consents to nothing. A persistent “Gérer les préférences” link in the footer reopens it. No other brand in the index puts this much control this far forward.
How hard is the policy to read, how much of it is there, and can you get it in one piece?
Grade 13.3 across 14,741 words, in one place. Difficulty 1, length 0, access 4. The longest policy any Canadian brand in this index publishes, and second only to Meta’s 21,960 words overall. Length is the only part of Clarity it fails outright: at an average reading pace it is close to an hour. Measure it yourself.
How many clicks to reach data settings, and can you delete your account yourself?
A rights request form, one click from the footer. “Formulaire de demande relative aux droits individuels” sits in the footer itself, not buried in the policy, and opens a request form for access, correction and deletion with no account required. A toll-free line, 1-833-662-0510, does the same by phone.
Find the support page. How many clicks, and is there a way to speak to a human?
A toll-free number for privacy requests specifically. The same 1-833-662-0510 line handles both support and data rights, which is unusual: most brands here route privacy to an inbox and support to a phone.
Overall finding
18 out of 20 Trust-aware
Couche-Tard shows that the two halves of a privacy record are independent. The consent gate is the best in this index, with real category control on the banner and optional cookies off until you say otherwise, and the request form sits one click from the footer. Then the document explaining all of it runs 14,741 words, which almost nobody will finish. Couche-Tard has made the choices easy and the explanation impossible.
- Scored
- 8 August 2026
- Region
- Canadian site, private window
- Session
- Logged out throughout
Scored from public evidence only. No company can pay to change a score, and paid relationships are disclosed here. Read the independence statement.