Pet Valu
Retail · petvalu.ca
16 out of 20 Trust-aware
A real cookie choice offered as a text link beside a solid button, which is the least equal way to be honest.
How many clicks to find the privacy policy from the homepage?
One click, from the footer. Opens as a web page, last updated 11 March 2025.
Is there a meaningful choice about cookies and tracking before data is collected?
Manage Cookies, in plain text, beside a solid Accept All. The banner is unusually candid about what it is for: it names necessary, functional, analytics and marketing categories, and says the advertising follows you to other websites. Real category control sits behind “Manage Cookies”. What holds it at 3 is the presentation: Accept All Cookies is a filled navy button and Manage Cookies is an underlined text link beside it, the weakest form of a genuine choice anywhere in this index.
How hard is the policy to read, how much of it is there, and can you get it in one piece?
Grade 13.2 across 4,403 words, in one place. Difficulty 1, length 3, access 4. Measure it yourself.
How many clicks to reach data settings, and can you delete your account yourself?
A shared privacy officer inbox. PrivacyOfficerShared@petvalu.ca is named in the policy. There is no request form and no self-serve deletion.
Find the support page. How many clicks, and is there a way to speak to a human?
Contact Us in the top navigation. Not the footer, the header, beside the store locator, which is a more prominent position than any other brand in the retail set gives it.
Overall finding
16 out of 20 Trust-aware
Pet Valu writes the most honest cookie banner in this batch and then styles the honest option as a text link. The categories are named, the cross-site advertising is admitted, and the control behind Manage Cookies is real. A shopper reading quickly sees one button and takes it. Making that link a button would cost nothing and change what most people actually choose.
- Scored
- 8 August 2026
- Region
- Canadian site, private window
- Session
- Logged out throughout
Scored from public evidence only. No company can pay to change a score, and paid relationships are disclosed here. Read the independence statement.