TD Bank
Financial Services · td.com
15 out of 20 Trust-aware
The whole policy in one searchable document, a real choice about cookies, and a branch visit if you want to see what the bank holds about you.
How many clicks to find the privacy policy from the homepage?
Two clicks. Footer “Privacy and Security”, then “Our privacy commitment”, then the TD Privacy Policy. Opens as a navigable web page with clear section structure, and a PDF download is offered alongside it.
Is there a meaningful choice about cookies and tracking before data is collected?
A real choice, one step away. “Accept all” is a solid green button and “Manage online experience” is outlined beside it, opening a left-side drawer with individual toggles for Performance, Functional, Targeting and Social Media. The choice exists and is honestly labelled. It just is not offered with the same weight as agreeing: all four optional categories arrive switched on, so accepting takes one click and declining takes four toggles and a save.
How hard is the policy to read, how much of it is there, and can you get it in one piece?
Grade 12.0 across 8,672 words, in a single PDF. Difficulty 2, length 1, access 3. It is a long document and a demanding one, but it is one document: searchable, printable, and complete in a single place, which is more than several brands here manage. Measure it yourself.
How many clicks to reach data settings, and can you delete your account yourself?
Online, but only once you are inside. Under “Your rights to access and correct information” the policy lists four routes: visit the branch that holds your account, log in to EasyWeb or WebBroker, call EasyLine, or use a Green Machine ATM. EasyWeb is a real online route and it is named in the rights section, which is what separates TD from RBC. It is also login-gated with no guest equivalent, and anything outside your transaction records still needs “a written request to the branch or office that holds your account”, which is what keeps it from scoring higher.
Find the support page. How many clicks, and is there a way to speak to a human?
A human in two clicks, no login. Footer “Call us”, then a topic, then phone numbers listed by category for different banking needs. Offered plainly and without making anyone sign in first.
Overall finding
15 out of 20 Trust-aware
TD rebranded around the line “More Human”, which made its privacy documentation worth measuring carefully, and it holds up better than the first reading suggested: one searchable document rather than pages to assemble, a cookie panel with genuine category control, and a phone answered in two clicks. What the campaign does not survive is Control. A bank that will talk to you this readily still asks you to visit a branch or sign in to EasyWeb before it will show you what it holds.
Revised 7 August 2026
Scored 12 until 6 August 2026, then 13. Rescored 7 August at 14, when all five Canadian banks were observed inside one week so they could be compared on equal terms. Control moved from 1 to 2: EasyWeb and WebBroker are named in the rights section as ways to reach your information, and login-gated controls with no guest alternative score a 2, as does the clearly labelled privacy contact TD publishes alongside them. Clarity was re-measured at grade 12.0 across 8,672 words, the same band as the 11.6 recorded in August. The change moves TD into Trust-aware.
- Scored
- 18 May 2026
- Rescored
- 7 August 2026
- Region
- Canadian site, private window
- Session
- Logged out
Scored from public evidence only. No company can pay to change a score, and paid relationships are disclosed here. Read the independence statement.