Prime Video
Streaming · primevideo.com
12 out of 20 Compliance-bound
Offers Canadians a cookie choice, and labels it as belonging to Quebec.
How many clicks to find the privacy policy from the homepage?
Two clicks, through a list of countries. “Terms and Privacy Notice” in the footer opens a legal hub covering every Amazon market, and a Canadian has to find the amazon.ca notice among them. Prime Video publishes no privacy notice of its own; the operative document is Amazon.ca’s, last updated 1 July 2025.
Is there a meaningful choice about cookies and tracking before data is collected?
A real choice, addressed to one province. No banner appears. The footer carries “Quebec cookie preferences”, and behind it is a proper controls page with “Accept cookies” and “Decline cookies” side by side and an advertising toggle. It is a one-click refusal, and it is signposted as though it applies to eight million people rather than forty. Quebec’s Law 25 produced this control; every other Canadian gets the same page and no reason to think it is theirs.
How hard is the policy to read, how much of it is there, and can you get it in one piece?
Grade 12.8 across 3,970 words, in pieces. Difficulty 1, length 3, access 3. Reasonable prose at a reasonable length, but Prime Video splits the subject across the Amazon.ca notice, an About Cookies page, a personal information page and its own advertising choices page. Measure it yourself.
How many clicks to reach data settings, and can you delete your account yourself?
A named Canadian privacy officer. canada-privacy-officer@amazon.com is published in the notice. Amazon’s request-your-information tooling is good and it is behind a sign-in, with no guest route.
Find the support page. How many clicks, and is there a way to speak to a human?
Contact Us is a sign-in page. Following the support link while logged out lands on Amazon’s sign-in screen rather than any contact information.
Overall finding
12 out of 20 Compliance-bound
The finding here is a label. Amazon built the cookie controls that Quebec law required, and they work for anyone who opens them, and it named the link after the province instead of the function. A visitor in Halifax or Vancouver reads “Quebec cookie preferences” and correctly concludes it is not addressed to them. Changing one word would give the whole country a control it already has.
- Scored
- 8 August 2026
- Region
- Canadian site, private window
- Session
- Logged out throughout
Scored from public evidence only. No company can pay to change a score, and paid relationships are disclosed here. Read the independence statement.